Advertising Age reported...
As online video consumption continues to rise, advertisers increasingly value viral viewings as a clear and visible sign that their campaigns are engaging audiences. In response, viral video analytics are becoming sophisticated. YouTube has enhanced its video analytics offer, and companies such as Visible Measures and Unruly Media are providing comprehensive viral monitoring services across multiple online video platforms.
The article was posted December 29, 2009 on adage.com by Ken Mallon and Duncan Southgate.
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