“Making Website and Internet Video Work Harder and Smarter for Your Company” by Bruce F. Levi, Acclaimed Video Inc. Boise, ID 573-1816 February 23, 2009 www.acclaimed-video.com
CNN reported that a restaurant gained 300 new customers in one month because of Internet video! (1)
Why?….Video is simply the most powerful way to communicate your message!
Are you taking advantage of this powerful way to reach new and existing customers? Or, will your competitors get there first?
The use of Internet and Website video by small and medium sized businesses is exploding at a phenomenal rate. (2)
Within just the next few years, one-half of small and medium-size businesses will have video on their Websites. By 2012, these businesses will spend $1.5 Billion on Internet video.(3)
Your Website is often the first impression people have of what you do? It it doing its best for you?
How do Internet and Website video ads perform? Website video produces click-through rates that are 300 to 740% higher than plain image ads.(4)
An ongoing study shows that 62% of people have viewed a video ad on the Internet. Here is what they did after they viewed the video…
· 47% checked out the company’s website
· 19% requested information from the company
· 18% went to a store to check out the product
· 17% actually made a purchase as a result of the video.(5)
How would your company benefit from that kind of interest in your products or services?
Adding video to your Website can drive 36% more clicks, 20% more inbound calls, and more than double the time viewers spend on your website.(6)
Why does video generate such impressive results?
- 50 years of television have proven that people prefer watching information rather than reading it, and they retain more of the message.(7)
- Video sets off emotional triggers that static text simply cannot do.(8)
- The explosive growth of Online video on YouTube, Facebook, and others, has created a Worldwide culture of Online video sharing and viewing.
The video world is here now. Are you part of it with your business?
Acclaimed Video has the expertise to design, script, shoot, edit, and finish video for your Website and the Internet.
Since 1985, Acclaimed Video has been providing quality video services and client satisfaction.
We work with your ideas, goals, and budget until you are satisfied.
We offer personal, flexible, and dependable service - plus the creativity and technical expertise to meet your goals and deliver your project on time and within your budget.
Acclaimed Video has the expertise to design, shoot, edit, and finish your video project to meet all your sales, marketing, promotional, training, safety, employee orientation, educational, and other business goals.
Our services include: project research, design, scripting, voice-over, narration, graphics and encoding for the Internet; original and stock music; on-site, in-the-field or in-studio taping; standard or high definition taping, multi-camera taping, precision non-linear editing, DVD production, labeling, copying and mailing; film, VHS, photo and slide transfers; aerial videography. Acclaimed Video has a stock library of proprietary scenery.
Contact us today for a free, no-obligation consultation.
Bruce Levi
Project Consultant
P.S. Increasing advertising during economic downturns protects your brand, increases sales by up to 256%, is cost-effective, and costs four to five times less than trying to regain market share later.(9)
We will put your video on YouTube at no cost to you We will work with your Webmaster to get your video on your website and a link to YouTube!
View good examples of Website and Internet video on our YouTube Channel:
http://www.youtube.com/user/acclaimedvideo - p/u/6/r_T20rL5YAk
Notes to above article…
1. www.cnnmoney.com, “Instant Infomercials” January 21, 2009
2. Kelsey Group analysis December 17, 2008, www.kelseygroup.com/press/pr08127.asp
3. www.beet.tv, January 24, 2008
4.www.doubleclick.com, Research Report, February 2007
5.www.kelseygroup.com/research/user-view-study.asp
6.www.mashable.com, Online Video that Works, December, 23, 2008
7.www.techrepublic.com, July 14, 2008
8.www.relativitycorp.com/webvideo/article4.html
9.Wharton School of Business report, knowledge.wharton.upenn.edu/article.cfm?articleid=2102