Is your brand positioned for growth? Is it a beacon that reflects aspirations? Does your Brand help people move forward rather than stay in the same old place?
People hunger naturally for stories they can identify with and that feed their emotional needs. What is the story of your Brand, or Company?
Acclaimed Video can help you put your story in the form of a compelling video for use on your website and on the Internet. Contact us now at www.acclaimed-video.com.
Information for the above article comes from an article titled "Is YOur Brand a Beacon of a Spotlight?" posted Jan. 11, 2010 on adage.com by Rose Cameron, chief strategy officer at EuroRSCG Chicago.
Tuesday, January 12, 2010
Thursday, January 7, 2010
Marketing and Sales getting more complex
This from b2b.com January 7, 2010...
There's no escaping the reality of today's sales environment – a more discerning and educated buyer has lengthened sales cycles and puts more pressure on Sales and Marketing professionals. Plus, the increasing availability of information has changed customers path to purchase and social media and online channels have heightened expectations and created a more educated and demanding customer.
Data from 5,000+ B2B customers shows that vendors that deliver value beyond simply matching products to customer needs have a distinct competitive advantage.
Unfortunately, many sales and marketing organizations struggle to deliver insight that truly assists buyers.
Sales and Marketing teams need to align around a strategy that creates an effective "purchase experience" for buyers. Steve Woods, CTO of Eloqua and Anthony Anticole, Director of the Marketing and Sales Practice of the Corporate Executive Board, will address the following topics during this live session:
* How to understand where buyers are in their purchase experience through observations of their online behavior
* How to design scalable interactions (social media, tradeshows, webinars, web sites, etc.) to reach buyers where they are
* How to assist prospects in their buying process – directly, with relevant content
WHAT IS YOUR COMPANY DOING ABOUT THE NEW TRENDS? HAVE YOU CONSIDERED ONLINE VIDEO AS PART OF YOUR MARKETING?
There's no escaping the reality of today's sales environment – a more discerning and educated buyer has lengthened sales cycles and puts more pressure on Sales and Marketing professionals. Plus, the increasing availability of information has changed customers path to purchase and social media and online channels have heightened expectations and created a more educated and demanding customer.
Data from 5,000+ B2B customers shows that vendors that deliver value beyond simply matching products to customer needs have a distinct competitive advantage.
Unfortunately, many sales and marketing organizations struggle to deliver insight that truly assists buyers.
Sales and Marketing teams need to align around a strategy that creates an effective "purchase experience" for buyers. Steve Woods, CTO of Eloqua and Anthony Anticole, Director of the Marketing and Sales Practice of the Corporate Executive Board, will address the following topics during this live session:
* How to understand where buyers are in their purchase experience through observations of their online behavior
* How to design scalable interactions (social media, tradeshows, webinars, web sites, etc.) to reach buyers where they are
* How to assist prospects in their buying process – directly, with relevant content
WHAT IS YOUR COMPANY DOING ABOUT THE NEW TRENDS? HAVE YOU CONSIDERED ONLINE VIDEO AS PART OF YOUR MARKETING?
Wednesday, January 6, 2010
Can there be any doubt
Can there be any doubt about the future of marketing now that Google has announced its own phone?
What are you doing to get video and do other up-to-date things in your marketing?
see www.google.com/phone
What are you doing to get video and do other up-to-date things in your marketing?
see www.google.com/phone
Subscribe to:
Posts (Atom)