Online Video Becoming More Important in Marketing

Advertising Age reported...

As online video consumption continues to rise, advertisers increasingly value viral viewings as a clear and visible sign that their campaigns are engaging audiences. In response, viral video analytics are becoming sophisticated. YouTube has enhanced its video analytics offer, and companies such as Visible Measures and Unruly Media are providing comprehensive viral monitoring services across multiple online video platforms.

The article was posted December 29, 2009 on adage.com by Ken Mallon and Duncan Southgate.

Television Industry decline

Christopher Hosford posted a story on December 23, 2009 on btobonline.com that shows were people are increasingly going for entertainment and news...and its not television.

He reported, "the television industry will end 2009 with an advertising sales slide of 22.4%."

And, significantly, he reported that "while overall TV ad sales declined this year, TV revenue from online advertising grew 12%."

Does your website have video? People are leaving television and going to the Internet. Hurray, your competitors may already know this!

Cyber Monday Tells Trends

What are the implications of this year's dramatic increase in online sales?

In an article posted December 17 on adage.com, Marc Brownstein discusses advertising and marketing implications of this year's dramatic increase in Cyber Monday sales. (You can subscribe free to adeage.com.)

Cyber Monday (the Monday after Thanksgiving) sales were up 13.7% over last year. While 13% may not sound like a huge increase, remember that the economy is running in negative territory this year.

Marc stated "If you haven't done so already, you need to up the ante. Marketing plans will have to be re-engineered. Media plans have to be re-adjusted. Creative has to be re-thought."

He continues "Building brands in 2010 will take more than a copywriter and art director...because advertising will be as much about creating unique brand experience as it is about clever TV/Print/Radio ads."

He explains that your marketing mix will require a unique combination of website design, careful web keyword selection, and innovative digital communications to reach potential customers. And, this also will be increasingly important for companies selling to other companies (B2B).

When potential customers find your website, what will compel them to stay and learn more about your products and services? What will convince them to make a purchase?

What better way to hold your customer's interest than with a compelling website video about your products or services?

Nielsen to Measure Online Viewing

Didn't I just say on this Blog that HUGE changes are in store for online video and how important it is becoming?

Today, AdAge.com (www.adage.com)reported that AC Nielsen, the television-viewing measurement company, will begin to also measure viewing of online programs.

Online video continues to grow. Is your company moving ahead with video? We can help you get started. CONTACT US AT www.acclaimed-video.com

Are you Ready? Huge Changes Coming in Video and Television

AdAge reports: "We'll be Ordering Up Our Own Video, Ads and Products on a Web Convergence Device. But Who Will Reap the Revenue?" (Brian Steinberg, November 30, 200, www.adage.com)

Huge changes are taking place on the Internet in terms of video content and how we will access them.

Is your brand, your company, your product, your service...are you personally, going to have a video presence on the Internet? Or, will your competitors beat you to it?

Here's a great website - designed by our friends at veridean.com - that is an EXCELLENT EXAMPLE of video marketing: www.stacktv.stack.com.

Now is the time! Contact us at www.acclaimed-video.com

Online Video Growing at Fast Pace

Online video is predicted to grow 32% in 2009.

Magna Insight reported this dramatic increase in dollars in a TV Technology magazine article dated June 10, 2009 (www.tvtechnology.com).

Most online video used to be user-generated. But, the new growth is coming from professional video producers.

With 60% of homes having a broadband connection to the web, the time is right for companies to step up the quality of online video.

Is your company benefiting from professionally produced video?

Marketers Increasingly Use Video

TechTarget's “2009 Media Consumption Benchmark Report 2: Closing the Gap" reported the increasing use of video in marketing.

“A year ago, especially when we asked questions about newer media like [online] videos and virtual trade shows and even podcasts, the IT buyer showed much higher interest in them versus the marketers' investment in them. And now you don't see that. Now, if anything, you see the reverse.”

For example, 28% of IT buyers said they had watched online videos in the previous three months to get information on enterprise technology solutions, while 41% of marketers said they had used video in marketing in the previous three months.

“IT buyers are very interested in video as an online medium, and marketers now are supplying, meeting and even exceeding that demand,” Barsam said.

See the entire article at: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091124/FREE/310129965/1150/FREE

Product Demonstration Video

Would your company benefit from a video that makes it easy for your customers to use your product? Take a look at this excellent example of how this can be done.
http://www.youtube.com/watch?v=e5TK66zcFdM

Video Marketing

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Here's a great article that came to me on my LinkedIn account. It's from Viswanath Vundi, who is spot on about video marketing....

We all know that television advertising is not typically used by the Small Business market, but why is this when studies indicate that people remember only 20% of what they hear, 30% of what they see, but 70% of what they both see and hear? Shouldn’t video be the major component in the marketing mix for converting shoppers to buyers?

For the vast majority of small businesses (SBs), television advertising carries too much risk due to the high costs of production and media, the lack of ability to target behaviorally and demographically, and its lack of accountability. SBs are less interested in the long-term benefit of brand awareness and more interested in reaching the “shopper” with their value proposition. The old adage that “50% of my advertising works; I just don’t know which 50%,” is especially true with television advertising and represents an unacceptable risk to Small Businesses with limited marketing budgets and the need for short-term results.The Barriers Tumble Down

The Internet now provides a video platform that not only has critical reach but is accountable, economical and reaches a high density of active shoppers. More than 65% of U.S. households now have a broadband connection and 68% of Internet users now watch online video advertising at least monthly (Online Publishers Assoc. Online Video Advertising, Content and Consumer Behavior, June 2007). Combine this with the fact that 52% of online video ad viewers take action and 16% saying they purchased2, and you have the arrival of a compelling video advertising platform.

http://www.wowzzy.com

More...Event Video

On September 5th 2009 Kitfox Aircraft held its annual fly in at their plant in Homedale Idaho, and Acclaimed Video was there. Kitfox aircraft can be bought as a finished aircraft from the plant or bought as a kit and built by the buyer. This was Kitfoxes 25th anniversary and many Kitfox aircraft from far and near came to this event. There was good information shared between the owners and good food enjoyed by all. Enjoy some of the video from that day, go to this link:

http://www.youtube.com/user/acclaimedvideo#p/u/1/4y2eTIXh-jE

Event Video

Video may be the most powerful way to capture the beauty and emotion of your event.

Check out this video from the beautiful Cathedral of St. John the Evangelist in Boise, Idaho...

http://www.youtube.com/watch?v=KM5P3ddQ0-c

Recessional for the Installation Mass for the Knights of the Holy Sepulchre at the Cathedral of St. John the Evangelist, Boise, ID on September 27, 2009; Cathedral Choir, Dr Raphael Morvant, Director; Christ Is Our Cornerstone, (Words and Music by Raymond Haan. © The Lorenz Corporation. Used with permission); Lift High the Cross, (Words: George W. Kitchin & Michael R. Newbolt; Music: Sydney H. Nicholson; © 1974 Hope Publishing Co. Used with premission).

Basic Website Video

It's simple and easy to put an introductory video on your website.

Website video dramatically increases the time that viewers spend on your website. For this reason alone, website video should be a part of your marketing efforts.

Website video is a very effective way for you to tell the story of your business and how it differs from your competitors.

View these examples of some happy clients:

Oasis Interactive http://www.youtube.com/user/acclaimedvideo#p/a/u/2/UsBsRKwas1w

Mix It Up Marketing http://www.youtube.com/user/acclaimedvideo#p/u/8/r_T20rL5YAk

Make your Website and the Internet Work Harder and Smarter for You!

“Making Website and Internet Video Work Harder and Smarter for Your Company” by Bruce F. Levi, Acclaimed Video Inc. Boise, ID 573-1816 February 23, 2009 www.acclaimed-video.com

CNN reported that a restaurant gained 300 new customers in one month because of Internet video! (1)

Why?….Video is simply the most powerful way to communicate your message!

Are you taking advantage of this powerful way to reach new and existing customers? Or, will your competitors get there first?

The use of Internet and Website video by small and medium sized businesses is exploding at a phenomenal rate. (2)

Within just the next few years, one-half of small and medium-size businesses will have video on their Websites. By 2012, these businesses will spend $1.5 Billion on Internet video.(3)

Your Website is often the first impression people have of what you do? It it doing its best for you?

How do Internet and Website video ads perform? Website video produces click-through rates that are 300 to 740% higher than plain image ads.(4)

An ongoing study shows that 62% of people have viewed a video ad on the Internet. Here is what they did after they viewed the video…

· 47% checked out the company’s website

· 19% requested information from the company

· 18% went to a store to check out the product

· 17% actually made a purchase as a result of the video.(5)

How would your company benefit from that kind of interest in your products or services?

Adding video to your Website can drive 36% more clicks, 20% more inbound calls, and more than double the time viewers spend on your website.(6)

Why does video generate such impressive results?

• 50 years of television have proven that people prefer watching information rather than reading it, and they retain more of the message.(7)

• Video sets off emotional triggers that static text simply cannot do.(8)
• The explosive growth of Online video on YouTube, Facebook, and others, has created a Worldwide culture of Online video sharing and viewing.

The video world is here now. Are you part of it with your business?

Acclaimed Video has the expertise to design, script, shoot, edit, and finish video for your Website and the Internet.

Since 1985, Acclaimed Video has been providing quality video services and client satisfaction.

We work with your ideas, goals, and budget until you are satisfied.

We offer personal, flexible, and dependable service - plus the creativity and technical expertise to meet your goals and deliver your project on time and within your budget.

Acclaimed Video has the expertise to design, shoot, edit, and finish your video project to meet all your sales, marketing, promotional, training, safety, employee orientation, educational, and other business goals.

Our services include: project research, design, scripting, voice-over, narration, graphics and encoding for the Internet; original and stock music; on-site, in-the-field or in-studio taping; standard or high definition taping, multi-camera taping, precision non-linear editing, DVD production, labeling, copying and mailing; film, VHS, photo and slide transfers; aerial videography. Acclaimed Video has a stock library of proprietary scenery.

Contact us today for a free, no-obligation consultation.

Bruce Levi

Project Consultant

573-1816 or

bflevi@gmail.com

P.S. Increasing advertising during economic downturns protects your brand, increases sales by up to 256%, is cost-effective, and costs four to five times less than trying to regain market share later.(9)

We will put your video on YouTube at no cost to you We will work with your Webmaster to get your video on your website and a link to YouTube!

View good examples of Website and Internet video on our YouTube Channel:

http://www.youtube.com/user/acclaimedvideo - p/u/6/r_T20rL5YAk

Notes to above article…

1. www.cnnmoney.com, “Instant Infomercials” January 21, 2009

2. Kelsey Group analysis December 17, 2008, www.kelseygroup.com/press/pr08127.asp

3. www.beet.tv, January 24, 2008

4.www.doubleclick.com, Research Report, February 2007

5.www.kelseygroup.com/research/user-view-study.asp

6.www.mashable.com, Online Video that Works, December, 23, 2008

7.www.techrepublic.com, July 14, 2008

8.www.relativitycorp.com/webvideo/article4.html

9.Wharton School of Business report, knowledge.wharton.upenn.edu/article.cfm?articleid=2102

Veterans Video by Acclaimed Video Productions

Acclaimed Video Production is part of the Veterans History Project.

Here is information about our documentaries of veterans with Idaho connections

Experience the first hand accounts of our war veterans in their struggles to preserve our freedoms.

Series 1 Running time 1’ 45”

George Vitarelli was born in New York City . In World War II he joined the U. S. Army 30th infantry division and served in Normandy, Northern France, Rhineland, Ardennes, and Central Europe. Mr. Vitarelli talks about life in the trenches. Talks about his many close calls as a ground soldier. After the war, he worked for Shell Oil Company for 35 years. He retired to live in Idaho.

Mark Calnon was born in Meridian, Idaho and he enlisted into the U.S. Army Air Corp. in September of 1941 at the age of 23. He was assigned to flight school and was sent to Oklahoma for his training, then on to Washington State for B-17 flight school. His crew picked up a brand new B-17 and flew it to England and was assigned to the 384th Bomb Group. In the summer and fall of 1942 the average time for the life of a crew was 6 to 8 missions. Learn what happened when his plane was hit in combat over Germany and set ablaze. After the war Mark spoke to school classes about the war. He retired in Idaho.

Order your DVD or VHS copy at: http://acclaimed-video.com/servicesVeterans.html

Power Up Your Website

WHY VIDEO ON YOUR WEBSITE

• Website visitors want multimedia - not a just text and photos.
• Video compels visitors to stay and return to your website.
• Video sets off emotional triggers that static text just cannot.
• Video increases interest and sales.
• Your website video can be posted free to the Internet for additional viewing.
  

Check out our website's Introductory video. We can do one for your website that makes sense for you!

Visual Appeal - People look for a visual experience when on the web, so video is a natural for Websites. Most of us would prefer to 'see' something before we are forced to 'read' something.

Stickiness - Video makes your website 'sticky' - that is, they will spend more time on your Website. Its like when a prospective customer walks into a place of business: your goal should be to keep them on your website for as long as possible learning about your services in order to increase the chance of making a sale.

Emotional Appeal - A demonstration video about your products and service, customer testimonial videos, training videos, etc. set off emotional triggers that static text simply cannot, ultimately influencing buying decisions.

24-7-365 - Unlike a traditional sales pitch, Website video is ready 24 hours a day, 7 days a week, 365 days a years.

Versatility - A video which has been produced for your website can be repurposed elsewhere, such as YouTube, and other no-cost or low-cost hosting sites.

View our short and informative demo video at: http://acclaimed-video.com/services.html#demo

The Voltage of Video

WHY VIDEO IS SO POWERFUL

• Video is the preferred way for people to obtain information.
• Video allows more of your message to be retained than mere reading.
• Video allows your prospective clients to sell themselves on your products and services.
• Video is much more cost effective than direct sales calls and demonstrations.
• Video directly address two-thirds of the ways people learn: visual and auditory.
• Video improves your website viewership by 300% and return visits by 500%.

50 years of television have proven that people prefer watching information rather than reading it. And they retain more of the message when it's presented in a powerful, evocative way.[1]

Professionally-produced video of your company’s capabilities allows prospective clients to sell themselves on what you offer.

Video is an ideal way to demonstrate your company’s capabilities and your product features and benefits to your customers.

Video is cost effective while sales calls and demonstrations cost hundreds of dollars.

Video has become a very cost-effective form of communication which allows you to demonstrate your product and service benefits in ways that photos and text simply cannot.

WHY ACCLAIMED VIDEO (click here to go to Acclaimed-Video.com)

• Acclaimed has over 22 years experience.
• Acclaimed is the oldest video production company in Boise, Idaho.
• Acclaimed has the experience to design and bring your project to completion.
• Acclaimed produces sales, promotional, demonstration, training, Website,Internet, and event video.

With over 22 years experience in video production, Acclaimed Video knows how to plan, design, shoot, edit, encode, and bring your project to a successful conclusion.

Acclaimed Video can guide you in the entire process: project design, script writing, videography, and editing.

Acclaimed Video produces sales, demonstration, training, Website, and event videos.

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[1] Jon Klein, CEO of The Feed Room and former Executive Vice President of CBS News.