What are the implications of this year's dramatic increase in online sales?
In an article posted December 17 on adage.com, Marc Brownstein discusses advertising and marketing implications of this year's dramatic increase in Cyber Monday sales. (You can subscribe free to adeage.com.)
Cyber Monday (the Monday after Thanksgiving) sales were up 13.7% over last year. While 13% may not sound like a huge increase, remember that the economy is running in negative territory this year.
Marc stated "If you haven't done so already, you need to up the ante. Marketing plans will have to be re-engineered. Media plans have to be re-adjusted. Creative has to be re-thought."
He continues "Building brands in 2010 will take more than a copywriter and art director...because advertising will be as much about creating unique brand experience as it is about clever TV/Print/Radio ads."
He explains that your marketing mix will require a unique combination of website design, careful web keyword selection, and innovative digital communications to reach potential customers. And, this also will be increasingly important for companies selling to other companies (B2B).
When potential customers find your website, what will compel them to stay and learn more about your products and services? What will convince them to make a purchase?
What better way to hold your customer's interest than with a compelling website video about your products or services?
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